The evolution of POS (Point of Sale) machines has significantly transformed payment methods in the retail industry. As chain operations continue to rise as a trend in retail, the demand for POS machines increases proportionally with the expansion of chain retail stores. Statistics from the National Bureau of Statistics indicate that in 2022, the total number of retail chain store outlets nationwide reached 296,600, marking a year-on-year increase of 1.44%. Globally, the shipment of various POS devices reached 148 million units in 2022, a 4.5% increase compared to the previous year, encompassing traditional POS, scanning devices, MPOS (Mobile POS), and other types.
Among these, touchscreen POS machines, especially 15-inch models, have gained considerable attention due to their enhanced user experience and operational efficiency. The integration of a touchscreen interface eliminates the need for keyboards or mice, facilitating a more intuitive and streamlined operation. These machines are particularly favored in sectors such as retail, catering, hotels, and entertainment, where quick and secure transactions are crucial.
Global Popularity
The Asia-Pacific region remains the largest market for POS shipments, although its global share narrowed from nearly 68% in the previous year to 60% in 2021, indicating signs of market fatigue. However, other regions like Latin America, Europe, the Middle East, Africa, and the United States have seen varying degrees of market share increases, accounting for 19%, 9%, 7%, and 5% respectively. Within this global landscape, China has emerged as a significant player, with domestic manufacturers capturing a substantial portion of the market. Notably, in 2022, Newland Payment Technology Co., Ltd., a leading Chinese POS manufacturer, surpassed others to become the top shipper of POS machines globally, accounting for 8.3% of the market share, with shipments increasing by nearly 10%.
Market Innovation for 15-inch POS Machines
The innovation in 15-inch touchscreen POS machines goes beyond basic payment functions. Modern models incorporate advanced technologies like artificial intelligence and big data, offering functionalities such as mobile payments, data analysis, and membership management. These features cater to diverse business needs and enhance customer experience. For instance, the Baihuihao 15-inch POS touchscreen machine boasts a high-definition 15.6-inch LCD screen with a resolution of 1920x1080, a high-performance Intel processor, and multiple communication options including GPRS, CDMA, Wi-Fi, and 4G, ensuring seamless operation across various scenarios.
Moreover, as cross-border e-commerce grows, the overseas market presents a significant opportunity for POS machine manufacturers. Chinese companies are actively expanding into international markets, driving industry growth. Integration with e-commerce, finance, and logistics is another emerging trend, potentially creating new business models and providing consumers with more convenient and efficient payment experiences.
Future Alternatives
While 15-inch touchscreen POS machines currently dominate the market, the landscape is evolving. The advent of digital currencies, such as China's digital yuan, is prompting an upgrade in payment terminals. Manufacturers are actively participating in the construction of digital currency ecosystems, providing hardware wallets, POS machines, and system platforms.
Additionally, as technology advances, we may witness the emergence of alternative form factors or technologies that could challenge the dominance of 15-inch POS machines. For instance, wearable devices or smartphone-based POS solutions could gain traction among small businesses seeking cost-effective and portable options. However, the versatility, reliability, and established market presence of 15-inch touchscreen POS machines make them hard to displace in the near future.
In conclusion, the global popularity of 15-inch touchscreen POS machines is underpinned by their enhanced user experience, technological innovation, and adaptability to diverse business needs. While the market is dynamic and subject to change, the current trajectory suggests that these machines will continue to play a pivotal role in the retail and service industries for the foreseeable future. As technological advancements continue, the industry will likely witness further integration with other sectors, fostering new business models and enhancing customer experiences.
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